Increase bookings online by improving the customer experience on the web and maintaining the highest standard in airline ticketing over the Internet.
Supports the redesign, development, and implementation of American Airlines’ AA.com website while linking the site to the customer, marketing, and reservations databases. Fenway continues to support the AA.com team through on-going development of enhancements and through application support.
AA.com site attracts additional visitor traffic, which greatly increased the amount of online bookings. The site has a seamless integration between content management, personalization, and the commerce server. The new architecture enables rapid expansion of functionality while supporting increased usage for the future.