Give the New Energy website a solution-oriented, relationship-based selling approach in order to make it a useful for the sales staff, clients and prospective clients. Increase usability and improve information architecture shortcomings while speaking to company’s brand.
Conducted a heuristic and competitive analysis to pinpoint problem areas and interviewed internal audiences and current clients to develop User Profiles and User Scenarios. Redesigned website and built a content strategy in response to findings.
Redesigned website spoke effectively to energy clients from all levels – small, medium and large companies – and was aligned with the newly redeveloped New Energy corporate identity.