Dell

Success Stories

Challenge

The client wanted campaign management capabilities to interact with their customer base and drive repeat business.

Solution

Designed and developed the Customer Relationship Management (CRM) system and the Decision Support System (DSS). Enabled the marketing department to create and execute campaigns via email.

Results

Within 6 months of implementation, the email campaign was generating $1M in weekly incremental revenue. Listed as one of Aberdeen’s top 10 CRM implementations.