Increase phone and download sales through the online channel by improving the customer experience on metropcs.com, as well as overall customer loyalty, via a total web presence replacement project. Customer needs required an aggressive project timeline.
Support the redesign, development, and implementation of metropcs.com replacement while linking to the customer, e-commerce, and myriad third party providers. Fenway Group supported the effort by providing business analysis, project management, design architecture, testing, and vendor management functions.
New website successfully delivered with state-of-the-art site design and ability to interact directly with cellular handsets. Direct ties to customer management system allow for enhanced account interaction, including a new array of payment options and usage tracking.